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MaisonAlène
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Our story

Before the leather, the hand.

Maison Alène was born from a belief: the object we look at a hundred times a day, the strap of our watch, deserves to be made with care. By the hands of our craftspeople for the Signature range, by precision manufacturing for the Essentials, and always checked by us before it leaves.

MAISON ALÈNELeather, stitch by stitch

The name of a tool

The awl, alène in French, is the humblest of the leatherworker’s tools: a steel point set in a wooden handle. Everything begins with it. It opens the leather, stitch after stitch, so the thread can pass through.

We named our house after it, because we believe in what goes unseen: patience, precision, a gesture repeated a thousand times.

Two crafts, one standard

Signature

Signature · made to order

The work of our craftspeople

Every Signature strap is made to order, to your watch’s width: the skin is chosen, each piece cut, then carefully stitched. As an option, the stitching can be done entirely by hand with a saddle stitch: two needles crossing in every hole. It is the slowest stitch, and the strongest: if one stitch breaks, the others hold.

Edges are sanded, dyed and burnished, coat after coat. Every Signature strap is unique, like the skin it is cut from.

  • Carefully cut and stitched
  • Stitching entirely by hand as an option (+€35)
  • Made to your order, to your width
Essentiels

Essentials · industrial precision

The consistency of controlled manufacturing

Essentials are made industrially, and that is a choice: for a NATO or a rubber strap, a machine gives a consistency the hand does not seek. We selected our manufacturers one by one, and their straps carry our engraved Maison Alène buckle.

What we refuse is the cheapest option: no basic rubber, only FKM; no thin webbing, a premium nylon 1.6 mm thick.

  • Selected, monitored manufacturers
  • Steel buckle engraved Maison Alène
  • Delivered ready to fit

Premium materials, nothing else

Exotic leathers

Alligator, ostrich, toad, shagreen, salmon: skins chosen for their grain and the way they age, from farms and accompanied by their regulatory documents (CITES).

FKM rubber

The rubber of high-end dive straps: dense, waterproof, it never sticks and never hardens. We use no silicone and no ordinary rubber.

Premium 1.6 mm nylon

A tight, thick weave that keeps its shape and never frays, where ordinary NATO straps rarely exceed 1 mm.

Stainless steel

Buckles, keepers and spring bars in stainless steel, engraved with our name.

Checked by us, before every shipment

No strap leaves without passing through our hands.

  1. 01

    Material

    We check the skin or material: shade, grain, no defects.

  2. 02

    Dimensions

    Lug and buckle width, lengths: measured with calipers, matching your order.

  3. 03

    Finishing

    Stitching, edges, holes, buckle engraving: everything is inspected.

  4. 04

    Fitting

    Spring bars, keepers and buckle are checked and adjusted.

  5. 05

    Packing

    The strap is packed in its Maison Alène box, then shipped tracked.

Made to order
Hand stitching available as an option

Delivery in France
and worldwide

Secure payment
Card, Apple Pay, Google Pay

Customer service
contact@maisonalene.com

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